For this promo video we were lucky enough to have one heck of a crew and it made all the difference. You don’t need to be an expert in each position but having an understanding of them all is key. You need to know what the right questions are to ask, not only when your shooting but when your picking your team as well. It’s important to find people that are hard working, creative and most importantly passionate about what they do. Let’s talk about a few of the roles and what was involved to make this promo video everything it needed to be and more!
When you have a wacky idea like this you really need to have a producer that believes in you. Making a film that is a little out there can be a risk as it’s not your run of the mill corporate film. Having a Producer like Mike Lloyd, a guy that is so passionate about film and so eager to do something different, really made everyone involved feel supported and valued. Having a producer who not only provides you with the necessary budget but trusts you and believes in you to create the vision they want is crucial. We can not thank Mike enough for believing in us and helping us bring this film to life.
It is the directors job to create the overall vision for the project. Finding inspiration through various tools such as films, music or photos can really help to define the vision. Once a solid vision is in place it is time to select your A-team and make sure everyone understands how to create the vision through their specific roles. It is important for the director to be one hundred percent confident in the vision and how to execute it. As long as the director has this confidence in the vision he will infect the crew with that same confidence and allow for a successful shoot, one that is fun and inspiring for everyone involved. There needs to be that electric energy on set that pumps people up and pushes them to do their best work.
The Assistant Director (AD) is the person in charge during pre-production and on set. He or She works with the Director to help carry out their vision in an organized fashion. On a shoot like this there is so much planning to be done to make sure the vision comes to life, if one department falls behind it could set the whole shoot off course. The AD works with each department to make sure everyone is on task and on schedule so that when it comes time to film everyone is ready to go. On filming day, the AD ensure the smooth and timely flow of events, making sure we get all of the shots required. Without the AD there would be no order on set and nothing would get done. By having this person it allows the Director to focus on the story and perfectly execute their craft.
Director of Photography
The Director of Photography (DP) is in charge of the overall aesthetics of the film. They work closely with the director to make sure that what we are seeing on screen is fitting the vision that the Director has. It’s important to have a clear vision unified with your DP that includes all the specifics such as; lighting, shot list and production tools. It was important to us to have this film in one long shot in order to keep the energy and really pull the viewer into the scene. Discussing these creative choices with your DP in pre-production is one of the most thrilling parts about film making. It gets the heart pumping with excitement and then to see it all come together is very rewarding.
The Production Assistant (PA) is the unsung hero of every shoot. When you have a large production so many things can pop up and you need a person that is ready to slap on their Superman vest and save the day. That could be anything from helping people find parking, to re directing traffic, to crowd control. They need to be a jack of all trades and not be afraid to approach anyone with questions or demands. A great PA saves the crew so much time and money while maintaining a positive and cheerful vibe that keeps everyone going on a long day.
Special Effects Make-up
We knew early on that we would need a very talented and unique Special Effects Make-up team. We were lucky enough to work with Vanessa and the crew from Nadia Albano Style Inc. We asked Vanessa if she would offer some insight into her process and she was kind enough to write a little something…
“When Capture the moment media came to me with the concept for a Zombie Apocalypse I immediately loved it and knew I had to be a part of it! I brainstormed some ideas of how I wanted my zombies to look and what products I wanted to use.
I knew that I wanted the zombies to look fresh as opposed to old and decaying. My boyfriend was my guinea pig and is always up for testing out gory special fx makeup! I practiced different techniques on him and was able to master the looks.
I wanted the skin to look tired and dull but not ghostly white, I mixed slight grayish brown tones into the foundation. For the under eye area I wanted it to look infected and irritated. I applied burnt red and purple shades giving a feverish look.
I practiced different wounds using a combination of latex with tissue paper and 3rd degree silicone gel. Latex is great for creating texture and open wounds on the skin, once it dries it can be pulled or cut open and then covered with paint and blood.The 3rd degree is perfect for creating the illusion of thick, ripped and textured skin, it can be molded into any shape and dries quickly.
Once I knew how many main zombies there were I came up with 3 different looks for them. The main male zombie would have one eye missing with multiple face wounds. I created a latex piece for him ahead of time which had the shape of a empty eye socket. The main female zombie would have ripped skin on face and mouth and a large wound on her decollete and the third who was an extra, would have her teeth exposed on one side.
For the main zombies, I applied a generous amount of deep coloured and brighter coloured blood all over the face and neck. I also used edible blood inside their mouth and around their teeth in between scenes, as they just devoured some tasty humans!
For the extra zombie, I created the effect of exposed teeth by using fake acrylic nails in smaller sizes and glued to the side of the face. I then added tissue paper and latex around the teeth to mimic the exposed gums.“
Every shoot requires something different which is why our job is so fun! As long as you have a solid plan and really think about what you need from your crew before you arrive on set you will be successful and make a film everyone can be proud to say they were a part of.