How Chiwis nailed strategic content while saving big
Video production | Photography
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Client: chiwis
Industry: Food & Beverage
Product: 100% natural fruit snack
Intro
Struggling to make your product shine in a sea of options? Chiwis faced the same challenge, and their story is a treasure trove of solutions. Discover how they turned chaos into brand brilliance - and how you can too.
In this case study, we’ll show you how to save your marketing budget and be more efficient with your time, all while producing a wealth of high-quality content that perfectly aligns with your marketing strategy to achieve your goals. Let's dive in!
Here’s what you will get out of this case study
Discover how Chiwis saved their marketing budget while achieving impactful results
Learn how our approach saved chiwis tons of time and allowed us to produce a ton of content
See how we strategically & creatively informed the chiwis audience about their products 100% natural ingredients
Setting the Scene:
Meet Chiwis, a power-packed, women-driven enterprise nestled in the stunning Squamish, BC.
They're all about crafting those oh-so-yummy natural fruit snacks that blend taste and nutrition into a perfect dance. Now, get ready because we're about to unveil how we teamed up with Chiwis to whip up some sizzling product videos that not only match their unique flavour but also spill the beans on how you can amp up your content game – and your budget. Yep, you heard that right.
How we saved Chiwis time and money…
Our approach was simple, yet powerful. By having Chiwis ship their products to our studio, we saved them time and resources while ensuring top-notch quality. This process allowed us to produce a range of captivating product videos, photos and gifs each tailored to specific platforms like Instagram, Facebook, and their website.
The content we produced weren't just run-of-the-mill ads; they were strategically creative masterpieces that blended motion text, interactive product engagement, and a splash of Chiwis' unique brand identity.
Not just content, but a strategic content plan:
We care so much about the experience for everyone involved and just as important, the results. Here are some results and benefits achieved through our collaboration:
THINKING STRATEGICALLY:
With Chiwis, we became their strategic partners, thinking not just about the videos, but also about how they fit into the bigger marketing picture. Our approach was like adding the secret ingredient that turns a good dish into a culinary masterpiece. By aligning content with Chiwis' brand identity and goals, we turned their videos into powerful brand assets that would have a long term shelf life.
INFORMING VIEWERS WITHOUT GIVING UP CREATIVITY
We wanted to be very clear with the viewer that the Chiwis products are 100% natural. To do that we incorporated motion text and playful product interactions to keep the viewer entertained while being informed.
Results and Impact
Our collaboration created a whole bunch of eye-catching, tailor-made product videos, photos and gifs. They fit like a glove on Instagram, Facebook, and their website, sparking an incredible brand buzz and delivering the key messages that Chiwis is a 100% natural product. Now that's a recipe for success!
Check out all the strategic content we produced
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Video Content Created v
Some of the PHOTOS produced↓↓↓↓↓
Taking the Leap: Your Turn!
Ready to be inspired? If you're a business overwhelmed by content, we've got you covered. From videos and photos to social media management, we're your one-stop solution.
Think of us as that helpful friend who not only listens but also finds solutions, saving you time, money, and stress while boosting your brand.
That's the Chiwis story – turning challenges into triumphs, like crafting a masterpiece from simple ingredients. We're here to add some content magic to your brand's journey because your success is our success!