Streamline Creative Services for a Successful Campaign
Video production | Photography
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Client: Miocen
Industry: Food & Beverage
Product: Water Beverage
Introduction
Miocen, a prominent beverage company in Vietnam, sought our expertise to enhance their content creation and messaging.
As the leading video production and photography company in Vancouver & Victoria BC, we understood the importance of helping Miocen connect with their audience and stand out in a competitive market.
The Challenge
Establish a high-end aesthetic for the Miocen brand.
Appeal to health-conscious consumers who prioritize the quality of their beverages.
Position Miocen as a North American-like brand, despite being based in Vietnam.
The Solution
At our video production and photography company in Vancouver, BC, we guided Miocen through our comprehensive Content Strategy Workshop. Through this process, we identified the need for an updated content library that would provide them with evergreen material for various online posts and campaigns. This approach allowed us to gradually reduce the reliance on stock footage and generic content, giving Miocen's brand a sophisticated and authentic visual identity.
The Plan
Over the course of 2 days, we embarked on an immersive journey to capture captivating videos and photos of Miocen's water beverage. Leveraging Vancouver's picturesque locations, we infused a North American flair that resonates with their target audience. By strategically timing our shoot during the summer months, we maximized daylight hours and generated an extensive content library to support Miocen's online presence and growth.
Come with us behind the scenes ↓↓↓↓↓
Some of the Photography produced↓↓↓↓↓
Video Content Created ↓↓↓↓↓
Results & Benefits
We care so much about the experience for everyone involved and just as important, the results. Here are some results and benefits achieved through our collaboration:
Enhanced Efficiency:
Our full-service approach streamlined the creative process, eliminating the need for multiple vendors. By providing a seamless experience with effective project management, we delivered faster turnarounds, saving Miocen valuable time and sparing them the hassle of coordinating various aspects of content creation.
Consistent Creative Style:
Our meticulous attention to detail ensured that every piece of content maintained a consistent visual style, aligning flawlessly with Miocen's brand identity. This cohesive approach captivated audiences and instilled confidence in Miocen's commitment to quality.
Strategic Content:
We took Miocen through our Content Strategy Workshop and learned the key goals and direction for the Miocen brand. From this we were able to assess where best to allocate their marketing budget and achieve their goals. Being able to get on the same page with everyone involved before any production begins is such a great part of our process and the workshops we offer.
Repurposable Content Library:
By curating a comprehensive content library, we empowered Miocen with a valuable resource for future marketing endeavours. This versatile collection of visuals can be repurposed across multiple platforms, amplifying brand exposure and providing Miocen with a competitive edge in their market. As we progress in our partnership and take on future collaborations, we will be able to repurpose this content and utilize it in future campaigns.
Conclusion
With our signature blend of professionalism and a touch of humour, we provided Miocen with a comprehensive creative solution. Our collaborative approach and strategic insights have set the stage for ongoing success in the digital landscape. We don't just deliver outstanding results; we deliver memorable experiences that leave our clients doing a happy dance.
But seriously…. Check out the video of our client busting out some sick breakdance moves in the studio. We like to think this is how they wanted to showcase their enthusiasm and satisfaction for our services 😆.
As the leading video production company in Vancouver, BC, we take pride in not only creating exceptional strategic content that yields results, but also creating an incredible experience for our clients and our team.
From all of us at Capture the Moment Media, we encourage you to stay creative, maintain a healthy dose of humour… and never shy away from showcasing your killer dance moves.
Contact us today to elevate your brand with our top-notch video production, photography and social media management services.
