Case studies
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How Chiwis nailed strategic content while saving big
Video production | Photography
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Client: chiwis
Industry: Food & Beverage
Product: 100% natural fruit snack
Intro
Struggling to make your product shine in a sea of options? Chiwis faced the same challenge, and their story is a treasure trove of solutions. Discover how they turned chaos into brand brilliance - and how you can too.
In this case study, we’ll show you how to save your marketing budget and be more efficient with your time, all while producing a wealth of high-quality content that perfectly aligns with your marketing strategy to achieve your goals. Let's dive in!
Here’s what you will get out of this case study
Discover how Chiwis saved their marketing budget while achieving impactful results
Learn how our approach saved chiwis tons of time and allowed us to produce a ton of content
See how we strategically & creatively informed the chiwis audience about their products 100% natural ingredients
Setting the Scene:
Meet Chiwis, a power-packed, women-driven enterprise nestled in the stunning Squamish, BC.
They're all about crafting those oh-so-yummy natural fruit snacks that blend taste and nutrition into a perfect dance. Now, get ready because we're about to unveil how we teamed up with Chiwis to whip up some sizzling product videos that not only match their unique flavour but also spill the beans on how you can amp up your content game – and your budget. Yep, you heard that right.
How we saved Chiwis time and money…
Our approach was simple, yet powerful. By having Chiwis ship their products to our studio, we saved them time and resources while ensuring top-notch quality. This process allowed us to produce a range of captivating product videos, photos and gifs each tailored to specific platforms like Instagram, Facebook, and their website.
The content we produced weren't just run-of-the-mill ads; they were strategically creative masterpieces that blended motion text, interactive product engagement, and a splash of Chiwis' unique brand identity.
Not just content, but a strategic content plan:
We care so much about the experience for everyone involved and just as important, the results. Here are some results and benefits achieved through our collaboration:
THINKING STRATEGICALLY:
With Chiwis, we became their strategic partners, thinking not just about the videos, but also about how they fit into the bigger marketing picture. Our approach was like adding the secret ingredient that turns a good dish into a culinary masterpiece. By aligning content with Chiwis' brand identity and goals, we turned their videos into powerful brand assets that would have a long term shelf life.
INFORMING VIEWERS WITHOUT GIVING UP CREATIVITY
We wanted to be very clear with the viewer that the Chiwis products are 100% natural. To do that we incorporated motion text and playful product interactions to keep the viewer entertained while being informed.
Results and Impact
Our collaboration created a whole bunch of eye-catching, tailor-made product videos, photos and gifs. They fit like a glove on Instagram, Facebook, and their website, sparking an incredible brand buzz and delivering the key messages that Chiwis is a 100% natural product. Now that's a recipe for success!
Check out all the strategic content we produced
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Video Content Created v
Some of the PHOTOS produced↓↓↓↓↓
Taking the Leap: Your Turn!
Ready to be inspired? If you're a business overwhelmed by content, we've got you covered. From videos and photos to social media management, we're your one-stop solution.
Think of us as that helpful friend who not only listens but also finds solutions, saving you time, money, and stress while boosting your brand.
That's the Chiwis story – turning challenges into triumphs, like crafting a masterpiece from simple ingredients. We're here to add some content magic to your brand's journey because your success is our success!
Streamline Creative Services for a Successful Campaign
Video production | Photography
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Client: Miocen
Industry: Food & Beverage
Product: Water Beverage
Introduction
Miocen, a prominent beverage company in Vietnam, sought our expertise to enhance their content creation and messaging.
As the leading video production and photography company in Vancouver & Victoria BC, we understood the importance of helping Miocen connect with their audience and stand out in a competitive market.
The Challenge
Establish a high-end aesthetic for the Miocen brand.
Appeal to health-conscious consumers who prioritize the quality of their beverages.
Position Miocen as a North American-like brand, despite being based in Vietnam.
The Solution
At our video production and photography company in Vancouver, BC, we guided Miocen through our comprehensive Content Strategy Workshop. Through this process, we identified the need for an updated content library that would provide them with evergreen material for various online posts and campaigns. This approach allowed us to gradually reduce the reliance on stock footage and generic content, giving Miocen's brand a sophisticated and authentic visual identity.
The Plan
Over the course of 2 days, we embarked on an immersive journey to capture captivating videos and photos of Miocen's water beverage. Leveraging Vancouver's picturesque locations, we infused a North American flair that resonates with their target audience. By strategically timing our shoot during the summer months, we maximized daylight hours and generated an extensive content library to support Miocen's online presence and growth.
Come with us behind the scenes ↓↓↓↓↓
Some of the Photography produced↓↓↓↓↓
Video Content Created ↓↓↓↓↓
Results & Benefits
We care so much about the experience for everyone involved and just as important, the results. Here are some results and benefits achieved through our collaboration:
Enhanced Efficiency:
Our full-service approach streamlined the creative process, eliminating the need for multiple vendors. By providing a seamless experience with effective project management, we delivered faster turnarounds, saving Miocen valuable time and sparing them the hassle of coordinating various aspects of content creation.
Consistent Creative Style:
Our meticulous attention to detail ensured that every piece of content maintained a consistent visual style, aligning flawlessly with Miocen's brand identity. This cohesive approach captivated audiences and instilled confidence in Miocen's commitment to quality.
Strategic Content:
We took Miocen through our Content Strategy Workshop and learned the key goals and direction for the Miocen brand. From this we were able to assess where best to allocate their marketing budget and achieve their goals. Being able to get on the same page with everyone involved before any production begins is such a great part of our process and the workshops we offer.
Repurposable Content Library:
By curating a comprehensive content library, we empowered Miocen with a valuable resource for future marketing endeavours. This versatile collection of visuals can be repurposed across multiple platforms, amplifying brand exposure and providing Miocen with a competitive edge in their market. As we progress in our partnership and take on future collaborations, we will be able to repurpose this content and utilize it in future campaigns.
Conclusion
With our signature blend of professionalism and a touch of humour, we provided Miocen with a comprehensive creative solution. Our collaborative approach and strategic insights have set the stage for ongoing success in the digital landscape. We don't just deliver outstanding results; we deliver memorable experiences that leave our clients doing a happy dance.
But seriously…. Check out the video of our client busting out some sick breakdance moves in the studio. We like to think this is how they wanted to showcase their enthusiasm and satisfaction for our services 😆.
As the leading video production company in Vancouver, BC, we take pride in not only creating exceptional strategic content that yields results, but also creating an incredible experience for our clients and our team.
From all of us at Capture the Moment Media, we encourage you to stay creative, maintain a healthy dose of humour… and never shy away from showcasing your killer dance moves.
Contact us today to elevate your brand with our top-notch video production, photography and social media management services.
