Case studies
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How Chiwis nailed strategic content while saving big
Video production | Photography
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Client: chiwis
Industry: Food & Beverage
Product: 100% natural fruit snack
Intro
Struggling to make your product shine in a sea of options? Chiwis faced the same challenge, and their story is a treasure trove of solutions. Discover how they turned chaos into brand brilliance - and how you can too.
In this case study, we’ll show you how to save your marketing budget and be more efficient with your time, all while producing a wealth of high-quality content that perfectly aligns with your marketing strategy to achieve your goals. Let's dive in!
Here’s what you will get out of this case study
Discover how Chiwis saved their marketing budget while achieving impactful results
Learn how our approach saved chiwis tons of time and allowed us to produce a ton of content
See how we strategically & creatively informed the chiwis audience about their products 100% natural ingredients
Setting the Scene:
Meet Chiwis, a power-packed, women-driven enterprise nestled in the stunning Squamish, BC.
They're all about crafting those oh-so-yummy natural fruit snacks that blend taste and nutrition into a perfect dance. Now, get ready because we're about to unveil how we teamed up with Chiwis to whip up some sizzling product videos that not only match their unique flavour but also spill the beans on how you can amp up your content game – and your budget. Yep, you heard that right.
How we saved Chiwis time and money…
Our approach was simple, yet powerful. By having Chiwis ship their products to our studio, we saved them time and resources while ensuring top-notch quality. This process allowed us to produce a range of captivating product videos, photos and gifs each tailored to specific platforms like Instagram, Facebook, and their website.
The content we produced weren't just run-of-the-mill ads; they were strategically creative masterpieces that blended motion text, interactive product engagement, and a splash of Chiwis' unique brand identity.
Not just content, but a strategic content plan:
We care so much about the experience for everyone involved and just as important, the results. Here are some results and benefits achieved through our collaboration:
THINKING STRATEGICALLY:
With Chiwis, we became their strategic partners, thinking not just about the videos, but also about how they fit into the bigger marketing picture. Our approach was like adding the secret ingredient that turns a good dish into a culinary masterpiece. By aligning content with Chiwis' brand identity and goals, we turned their videos into powerful brand assets that would have a long term shelf life.
INFORMING VIEWERS WITHOUT GIVING UP CREATIVITY
We wanted to be very clear with the viewer that the Chiwis products are 100% natural. To do that we incorporated motion text and playful product interactions to keep the viewer entertained while being informed.
Results and Impact
Our collaboration created a whole bunch of eye-catching, tailor-made product videos, photos and gifs. They fit like a glove on Instagram, Facebook, and their website, sparking an incredible brand buzz and delivering the key messages that Chiwis is a 100% natural product. Now that's a recipe for success!
Check out all the strategic content we produced
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Video Content Created v
Some of the PHOTOS produced↓↓↓↓↓
Taking the Leap: Your Turn!
Ready to be inspired? If you're a business overwhelmed by content, we've got you covered. From videos and photos to social media management, we're your one-stop solution.
Think of us as that helpful friend who not only listens but also finds solutions, saving you time, money, and stress while boosting your brand.
That's the Chiwis story – turning challenges into triumphs, like crafting a masterpiece from simple ingredients. We're here to add some content magic to your brand's journey because your success is our success!
Streamline Creative Services for a Successful Campaign
Video production | Photography
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Client: Miocen
Industry: Food & Beverage
Product: Water Beverage
Introduction
Miocen, a prominent beverage company in Vietnam, sought our expertise to enhance their content creation and messaging.
As the leading video production and photography company in Vancouver & Victoria BC, we understood the importance of helping Miocen connect with their audience and stand out in a competitive market.
The Challenge
Establish a high-end aesthetic for the Miocen brand.
Appeal to health-conscious consumers who prioritize the quality of their beverages.
Position Miocen as a North American-like brand, despite being based in Vietnam.
The Solution
At our video production and photography company in Vancouver, BC, we guided Miocen through our comprehensive Content Strategy Workshop. Through this process, we identified the need for an updated content library that would provide them with evergreen material for various online posts and campaigns. This approach allowed us to gradually reduce the reliance on stock footage and generic content, giving Miocen's brand a sophisticated and authentic visual identity.
The Plan
Over the course of 2 days, we embarked on an immersive journey to capture captivating videos and photos of Miocen's water beverage. Leveraging Vancouver's picturesque locations, we infused a North American flair that resonates with their target audience. By strategically timing our shoot during the summer months, we maximized daylight hours and generated an extensive content library to support Miocen's online presence and growth.
Come with us behind the scenes ↓↓↓↓↓
Some of the Photography produced↓↓↓↓↓
Video Content Created ↓↓↓↓↓
Results & Benefits
We care so much about the experience for everyone involved and just as important, the results. Here are some results and benefits achieved through our collaboration:
Enhanced Efficiency:
Our full-service approach streamlined the creative process, eliminating the need for multiple vendors. By providing a seamless experience with effective project management, we delivered faster turnarounds, saving Miocen valuable time and sparing them the hassle of coordinating various aspects of content creation.
Consistent Creative Style:
Our meticulous attention to detail ensured that every piece of content maintained a consistent visual style, aligning flawlessly with Miocen's brand identity. This cohesive approach captivated audiences and instilled confidence in Miocen's commitment to quality.
Strategic Content:
We took Miocen through our Content Strategy Workshop and learned the key goals and direction for the Miocen brand. From this we were able to assess where best to allocate their marketing budget and achieve their goals. Being able to get on the same page with everyone involved before any production begins is such a great part of our process and the workshops we offer.
Repurposable Content Library:
By curating a comprehensive content library, we empowered Miocen with a valuable resource for future marketing endeavours. This versatile collection of visuals can be repurposed across multiple platforms, amplifying brand exposure and providing Miocen with a competitive edge in their market. As we progress in our partnership and take on future collaborations, we will be able to repurpose this content and utilize it in future campaigns.
Conclusion
With our signature blend of professionalism and a touch of humour, we provided Miocen with a comprehensive creative solution. Our collaborative approach and strategic insights have set the stage for ongoing success in the digital landscape. We don't just deliver outstanding results; we deliver memorable experiences that leave our clients doing a happy dance.
But seriously…. Check out the video of our client busting out some sick breakdance moves in the studio. We like to think this is how they wanted to showcase their enthusiasm and satisfaction for our services 😆.
As the leading video production company in Vancouver, BC, we take pride in not only creating exceptional strategic content that yields results, but also creating an incredible experience for our clients and our team.
From all of us at Capture the Moment Media, we encourage you to stay creative, maintain a healthy dose of humour… and never shy away from showcasing your killer dance moves.
Contact us today to elevate your brand with our top-notch video production, photography and social media management services.
How we saved Freybe time and money with social media management
Video production | Photography | Social Media Management
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Social Media & content creation just got easier for Freybe.
Freybe connected with us because they wanted help with their social media. They were finding that needing to come up with new content ideas, create new content, write copy, research hashtags, schedule and publish it all was taking up too much of their time. So we partnered with Freybe to manage their social media and take all of this off their plate so they can focus on what they do best.
The Fall & Holiday Campaign Plan
Beyond managing their general social media each week, Freybe wanted to run a new campaign starting in the fall. With summer coming to an end and people getting back to their routines, life can often feel a bit less exciting and more mundane.
The goal was to show how introducing Freybe products into your life can elevate even the most simple moments and keep that sense of joy and adventure in your life. The idea being the excitement of summer does not have to end, just splash in a little Freybe!
Making the most of shoot day
When you work with us at Capture the Moment Media, our insight and preparation into making the most of capturing content on set goes a lonnnggg way and saves our clients a lot of time and money. Freybe knew they had plans to promote their new fall products as well as their holiday products. So we worked with them to capture all the content needed for both campaigns in two days! Check out some of the awesome content we were able to capture below….
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What were we able to do with all of these creative assets?
We kicked off the fall campaign by running a giveaway contest on Instagram. Considering Freybe was new to the platform, this strategy was a great way to get brand awareness, engagement and attract new followers. We ended up bringing in 2500+ comments, approximately 6,000 views and tripled their follower count all from a single post.
With people engaged, we released some of our new fall content to showcase their new products. Check it out on Freybe’s instagram and while you are there give them a follow.
With all this new content, we have been able to manage and organize all of the content in one place so it is easily accessible. As we continue with managing Freybe’s social media, we will be able to repurpose this content and create new posts - saving them time and marketing dollars.
What value did Freybe get from working with us?
We took the Freybe team through our Video Blueprint Workshop, this process allowed them to truly understand what was needed from the video content and got everyone on the same page with the goals and direction early.
We came up with a plan that would allow us to get all the content we need and more for the two campaigns they were planning to run.
We saved them time and money by handling all their content creation as well as scheduling and publishing social media content.
We increased their followers and engaged customers as we introduced their new products.
“They’re always easy and highly enjoyable to work with, extremely professional and very organized. A real talent for story telling and pulls together all the visuals and audio needed to craft a unique and special narrative. The quality of their work is top notch and I wouldn’t hesitate to work with them again. CTM is the best!”
— FREYBE GOURMET FOODS
CHECK OUT SOME BEHIND THE SCENES
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BCIT
Video production
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What challenges made this video necessary?
The challenge was to make three videos celebrating three different BCIT graduates and their achievements. The videos had to be shot in a relatively short period of time, and would all play at a gala event. Each film needed to be high energy so they would entertain the crowd while at the same time connect the award recipients with the core values of what BCIT represents.
Most of the recipients lived in Vancouver, but one lived in New York City. That film was pivotal as it was a great opportunity to showcase the reach BCIT has, and the impact they are making around the world. The NYC shoot presented a unique set of challenges in itself: travelling to NYC and telling this story in an engaging way, with a subject that was very busy, in a place that we’re not very familiar with.
WHAT WAS OUR SOLUTION TO OVERCOMING THIS CHALLENGE?
We used the same approach with each subject to create a consistent feel that took variety from the specific stories and characters of the various recipients. We took the time to properly get to know each recipient. We pre-interviewed them and learned about what makes them unique and how those things can relate to what BCIT represents. We shot very personal interviews with each subject and two of their chosen colleagues. We made the interviews feel like a conversation, this allowed us to connect them personally to the audience. Then we took time to capture some candid B-roll with each recipient to help tell a more engaging story. This gave us more variety of content so we did not need to lean on the interviews as much, making each film faster and more entertaining to the crowd.
We had the same approach with our subject from NYC; we took the time to know her and what was important in her life. We then took time with her in NYC, filming her in places that are significant to her personally while also showcasing the city itself. This gave us some really personal content that showed the subject as a huge BCIT success story on a global scale.
What value did BCIT get from working with us?
They got three videos that all spoke to the core values of BCIT while at the same time celebrating the award recipients in a big way, entertaining the crowd and helping them to raise more funding for the school.
What value did BCIT get from the content created?
We were able to build a strong relationship with them and create a style of film that can be repeated for years to come. This is an annual event, and now that we have been through this with them and everyone knows what to expect, the next time we produce these films will be even easier.
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“Excellent storytellers, beautiful visuals. We trusted CTM to create high impact tribute videos, interviewing VIPs in Vancouver, New York, Singapore and California. We were thrilled with their work.”
— BCIT
Freybe
Video production | Video blueprint workshop
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What challenges made this video necessary?
The main challenge was to create a film with a distinct Freybe flavor (see what we did there?); something you could watch and know instantly that it was a Freybe film, without ever seeing the logo. They wanted this film to have elements that could be repeated in future productions, while at the same time connecting emotionally with their ideal consumer.
Freybe also wanted to shoot two films at the same time, maximizing the budget and creating similar films with different goals. The first film would speak to their target customer, while the second would be internal-focused; meant for showing employees what it means to be a Freybe team member.
WHAT WAS OUR SOLUTION TO OVERCOMING THIS CHALLENGE?
We decided to lead with a personal and honest tone by filming with real people in various authentic environments. The style of filming would be organic, handheld shots – nothing overly produced. We would combine that with a produced opening scene that would transition into an animated sequence. This would help us communicate more details in a creative way, while also developing a repeatable style that can be a part of the Freybe brand for years to come.
Both films follow the same structure, with a more produced opening, followed by an animated sequence that allows us to cover more details, and finally a more authentic lifestyle section to end the film. At the heart of both films is a message about people. The brand film speaks to what it means to be the kind of person that buys Freybe products and shares the Freybe core values.
The internal video speaks to the values of Freybe employees and how they align with the consumer’s, creating an authentic understanding of the customer’s needs. This approach allowed us to shoot similar content and maximize the production spend of the client, while also allowing us to create a style of film that would be very recognizable as a “Freybe Film”.
What value did Freybe get from working with us?
We took the Freybe team through our Video BluePrint workshop, this process allowed them to truly understand what was needed from the video and got everyone on the same page with the goals and direction early.
They were launching their new brand at a year end AGM, where they played the films to showcase the new direction of the brand.
They will use the brand film on their new website launching later in the year.
They will use the internal film to help introduce new employees to the company, to help them better understand what it means to be a part of this family and what values they share.
What value did Freybe get from the content created?
Freybe got not only a video that will tell the brand’s story for years to come, but also a structure and style that’s recognisable as being particula to the brand and that can be followed and repeated for years to come.
We have also created a large library of content we can draw from and add to as we edit more content for them from the footage already created.
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“They’re always easy and highly enjoyable to work with, extremely professional and very organized. A real talent for story telling and pulls together all the visuals and audio needed to craft a unique and special narrative. The quality of their work is top notch and I wouldn’t hesitate to work with them again. CTM is the best!”
— FREYBE GOURMET FOODS
Watch the Freybe Recruitment Video
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