5 Must-Have Tools for Super-charged Social Media Success in CPG
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The chaotic circus where posts juggle for attention - welcome to managing social media in the world of e-commerce.
And we’ve gotta tell you…there’s more that meets the eye when it comes to putting together a killer social media portfolio for your product based brands.
Behind every successful post, tweet, or snap to grace a user’s feed, there is a tool belt chalked full of resources making your CPG brand shine brighter than that funny cat video flooding your screen.
So get ready for social media success, because we’re here to share 5 of the BEST tools every CPG brand needs for efficient social media management.
What is Social Media Management?
Social media management involves a variety of different tasks on a social media platform including content creation, planning for content strategies, scheduling & publishing, community engagement and outreach, and monitoring social performance.
Efficient social media management requires an understanding of the client’s goals, who their target audience is, and their brand guidelines. As well as social media trends, platforms and the audiences and features.
As a social media manager, you are responsible for community engagement, including proactively seeking out opportunities to increase brand awareness and reach. Responding to inquiries, direct messages, comments, and possibly complaints, are all part of creating an active community within the organization’s profile.
The 5 Best Tools for Social Media Management
When it comes to managing your CPG brand’s profile, there’s more to be done than just snapping a couple shots of the product packaging. Creating a purpose behind the brand and setting achievable goals, is the largest component of the strategy behind managing the profile of a CPG business.
Time is one of the biggest assets to social media management, but since we don’t have time machines yet, our best bet is to create efficient operating procedures that are proactive in generating growth.
These are five of the top social media management tools that we use on a day to day basis for our clients:
1.
Later - Scheduling & Analytics
A power house in the social media management game for all profiles, Later is the #1 tool for content scheduling and analytics. You can rely on Later to help monitor your social media portfolio and share comprehensive reports with clients.
It is also an incredible assistant to streamlining the scheduling of client content, ensuring a consistent online presence. No more scrambling to make sure you posted for the day and no more second guessing the “best time to post.”
The features available in Later create a seamless overlap between marketing and business goals. CPG brands can create shoppable links, improving their brand visibility and user’s shopping experience.
2.
ChatGPT - Copywriting
Say what you want about AI technology but when it comes to maintaining a productive process of copywriting, ChatGPT is the star of the show. A wizard of words, you’ll no longer spend your days staring at a screen waiting for lyrical genius to hit. Instead, with the click of a few keys, you are given witty replies, cleverly composed captions, provoking content ideas - everything needed to keep a social profile running at its finest!
3.
Canva - Graphic Design
Out with bland graphics because striking visuals are here to stay when you use Canva! It is instrumental in elevating the brand aesthetics for clients. Captivating visuals are a non-negotiable in the digital realm of social media; from eye-catching social media posts to compelling infographics, Canva has got it all when it comes to creating stunning content with ease.
Aesthetics of product packaging have become more of a priority than ever in the digital community. Canva, loaded with readily available stock images and templates, can help keep your branding consistent and at its finest!
What’s our favorite thing about Canvas? We would crown it as the most user friendly design app on the market to date - making it effective for time management without compromising on design features for your posts.
4.
Asana - Communication & Planning
With the multiple moving parts of social media, there is no room for miscommunication - enter, Asana! A titan in all things organization and communication.
From creating client content calendars, to drafting posts, and communicating with internal and external teams, Asana contributes a ton of power to maintaining an efficient operation of managing client social portfolios.
Asana is the best tool for helping to track the progress of your projects, product launches, and social media campaigns.
5.
InShot - Video Editing
Video content never goes out of style in this world, and when it comes to its integration into efficient social media management, InShot helps to edit content with the same ease as waving a magic wand!
InShot will be your new best friend when it comes to repurposing your CPG content with ease. String together product images to create a reel, create a compilation of UGC content to document the user experience, or trim down lengthy videos for stories.
The more social and beginner friendly version of Adobe Premiere Pro, another one of our editing favourites, InShot transforms even simple product highlights into cinematic masterpieces perfectly optimized for social media.