Creative OOH Billboard Ads for Häagen-Dazs Ice Cream

Billboards

Photography

Creative Ads

Casting

Project Brief

For our Häagen-Dazs spec shoot, we crafted a playful OOH campaign centered around their Ruby Cacao flavor. The concept featured a businesswoman and a child—her younger self—bridging the joy of childhood with the sophistication of adulthood.

We kept things budget-friendly by shooting everything in-studio, using colored backdrops and minimal props to spotlight the product. With vibrant visuals and a nod to the brand’s signature pinks, we delivered a set of dynamic billboard-ready images that bring Ruby Cacao to life with style and simplicity.

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