How we saved Freybe time and money with social media management
Video production | Photography | Social Media Management
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Social Media & content creation just got easier for Freybe.
Freybe connected with us because they wanted help with their social media. They were finding that needing to come up with new content ideas, create new content, write copy, research hashtags, schedule and publish it all was taking up too much of their time. So we partnered with Freybe to manage their social media and take all of this off their plate so they can focus on what they do best.
The Fall & Holiday Campaign Plan
Beyond managing their general social media each week, Freybe wanted to run a new campaign starting in the fall. With summer coming to an end and people getting back to their routines, life can often feel a bit less exciting and more mundane.
The goal was to show how introducing Freybe products into your life can elevate even the most simple moments and keep that sense of joy and adventure in your life. The idea being the excitement of summer does not have to end, just splash in a little Freybe!
Making the most of shoot day
When you work with us at Capture the Moment Media, our insight and preparation into making the most of capturing content on set goes a lonnnggg way and saves our clients a lot of time and money. Freybe knew they had plans to promote their new fall products as well as their holiday products. So we worked with them to capture all the content needed for both campaigns in two days! Check out some of the awesome content we were able to capture below….
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What were we able to do with all of these creative assets?
We kicked off the fall campaign by running a giveaway contest on Instagram. Considering Freybe was new to the platform, this strategy was a great way to get brand awareness, engagement and attract new followers. We ended up bringing in 2500+ comments, approximately 6,000 views and tripled their follower count all from a single post.
With people engaged, we released some of our new fall content to showcase their new products. Check it out on Freybe’s instagram and while you are there give them a follow.
With all this new content, we have been able to manage and organize all of the content in one place so it is easily accessible. As we continue with managing Freybe’s social media, we will be able to repurpose this content and create new posts - saving them time and marketing dollars.
What value did Freybe get from working with us?
We took the Freybe team through our Video Blueprint Workshop, this process allowed them to truly understand what was needed from the video content and got everyone on the same page with the goals and direction early.
We came up with a plan that would allow us to get all the content we need and more for the two campaigns they were planning to run.
We saved them time and money by handling all their content creation as well as scheduling and publishing social media content.
We increased their followers and engaged customers as we introduced their new products.
“They’re always easy and highly enjoyable to work with, extremely professional and very organized. A real talent for story telling and pulls together all the visuals and audio needed to craft a unique and special narrative. The quality of their work is top notch and I wouldn’t hesitate to work with them again. CTM is the best!”
— FREYBE GOURMET FOODS
CHECK OUT SOME BEHIND THE SCENES
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