BCIT
Video production
↓
↓
↓
↓ ↓ ↓
What challenges made this video necessary?
The challenge was to make three videos celebrating three different BCIT graduates and their achievements. The videos had to be shot in a relatively short period of time, and would all play at a gala event. Each film needed to be high energy so they would entertain the crowd while at the same time connect the award recipients with the core values of what BCIT represents.
Most of the recipients lived in Vancouver, but one lived in New York City. That film was pivotal as it was a great opportunity to showcase the reach BCIT has, and the impact they are making around the world. The NYC shoot presented a unique set of challenges in itself: travelling to NYC and telling this story in an engaging way, with a subject that was very busy, in a place that we’re not very familiar with.
WHAT WAS OUR SOLUTION TO OVERCOMING THIS CHALLENGE?
We used the same approach with each subject to create a consistent feel that took variety from the specific stories and characters of the various recipients. We took the time to properly get to know each recipient. We pre-interviewed them and learned about what makes them unique and how those things can relate to what BCIT represents. We shot very personal interviews with each subject and two of their chosen colleagues. We made the interviews feel like a conversation, this allowed us to connect them personally to the audience. Then we took time to capture some candid B-roll with each recipient to help tell a more engaging story. This gave us more variety of content so we did not need to lean on the interviews as much, making each film faster and more entertaining to the crowd.
We had the same approach with our subject from NYC; we took the time to know her and what was important in her life. We then took time with her in NYC, filming her in places that are significant to her personally while also showcasing the city itself. This gave us some really personal content that showed the subject as a huge BCIT success story on a global scale.
What value did BCIT get from working with us?
They got three videos that all spoke to the core values of BCIT while at the same time celebrating the award recipients in a big way, entertaining the crowd and helping them to raise more funding for the school.
What value did BCIT get from the content created?
We were able to build a strong relationship with them and create a style of film that can be repeated for years to come. This is an annual event, and now that we have been through this with them and everyone knows what to expect, the next time we produce these films will be even easier.
⟋
⟋
⟋
⟋
⟋
⟋ ⟋ ⟋ ⟋ ⟋
“Excellent storytellers, beautiful visuals. We trusted CTM to create high impact tribute videos, interviewing VIPs in Vancouver, New York, Singapore and California. We were thrilled with their work.”
— BCIT
