Kids Try Natures Path EnviroKidz Cereal
Project Brief
For this Natures Path spec shoot, we featured real kids reacting to EnviroKidz cereals. We invited seven kids into the studio and filmed their honest, unscripted reactions—all against a simple colored backdrop with a wooden table to keep the focus on the product. To make the kids feel at home (and align with the brand’s animal theme), they each brought their favourite stuffed animal along. We kept things strategic with budget, filming everything in just half a day, and from that, we created a treasure trove of content ready to be used across ads and social.
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